What Is Responsive Design?

Responsive design means that your website adapts to all the various sizes of screens that people now view web media on. Increasingly, people are using tablets and smart phones to view the internet and this has had a profound effect on how websites are presented to users.

Our video illustrates the importance of having a website that can be viewed not only on a desktop computer, but also on smart phones and tablets providing the same smooth user experience across all these devices.

Why is it important?

Smartphones and tablets have changed the approach toward design and user experience. Before the proliferation of mobile devices with advanced web-browsing capability , web designers had only one primary challenge to deal with – keeping the same look and feel of their websites in various desktop computer browsers.

However, interacting with websites on smartphones and tablets is not the same as doing that on a desktop computer monitors. Factors such as Click versus Touch, Screen-size, Pixel-resolution, support for Adobe’s Flash technology, optimized markup and many more have become crucial while creating websites with Responsive Design.


Internet traffic originating from mobile devices is rising exponentially each day. As more and more people get used to browsing the web through their smartphones and tablets, and no website publisher can ignore responsive web design.

of tablet owners purchase online from their tablets each week

of mobile phone users, use mobile as their primary Internet source

of people own a smart phone

of tablet users who visit e-commerce sites do so via an iPad.

Due to the importance today of mobile devices, all of our websites designs are made responsive. However, we also convert existing websites to enable them to viewable on mobile devices. If you are interested in a new website, or would like a current website converted to take advantage of the mobile users, please contact us or use our project estimation questionnaire.