Boost Your Brand’s Online Visibility
Search Engine Optimization (SEO) is the process of improving your website’s visibility in a search engine’s “organic” or unpaid results section. All of the current search engines such as Google, Yahoo and Bing use it to rank sites. Factors such as a site’s on-page SEO (website content, images, videos, title tags, meta descriptions, page headings, etc.) and off-page SEO (business reviews, relevant inbound links and your social media presence) play a role in your website’s placement in the search engine results pages (SERPs).
James Tobias Creative works to give your business high visibility through various tested strategies which are customized based on your industry, the current state of your search engine rankings as well as the rankings and strategies being employed by competitor’s in the space. Let’s delve a bit more into the two different types of search engine optimization…
The process of creating a website and structuring it in an effort to be as relevant and valuable as possible is known as On-Page Search Engine Optimization (On-Page SEO). The purpose of on-page SEO is two-fold:
1. To guide search bots, otherwise known as, spiders, across your website and the content available on it
2. To help convert site visitors and encourage them to take your call-to-action and/or engage with your business or brand
The search bots are used by search engines to evaluate, index and determine how to rank your website. The ability to convert users as you can imagine is quite vital for the purpose of sustaining your business, no matter what the purpose of your site is or what business model you are trying to follow. If your website isn’t built and optimized for both search bots and human visitors, it’s likely your website won’t be properly recognized and therefore it won’t rank, which will affect your ability to reach your target audience.
Aside from the design and development of your website (both of which play a major factor), elements that should be focused on include (but aren’t limited to) the following: title tags, meta descriptions, URL structures, alt image tags, page headings, keyword density, internal website linking and page speed.
The most important thing to know right from the beginning is that a successful SEO campaign doesn’t deliver results overnight, instead it takes time to come to fruition but in the end, it’s well worth it. Why exactly does it take time? First and foremost, designing, coding and optimizing a website that ranks in the SERPs takes both time and effort. Furthermore, there is no one tactic that works, rather it’s a combination of off-page SEO strategies, particularly both Local SEO and Organic SEO.
Running an Organic Search Engine Optimization Campaign
Organic search engine optimization is the process of getting your website to be ranked competitively for a keyword without paying for search engine placement (known as search engine marketing which includes pay-per-click advertising). Paying for placement definitely helps but ranking higher organically leads to more clicks from search engine users, a move which can bring in more potential leads into your sales funnel and lead to more sales.
A successful organic search engine optimization campaign can help your business rank naturally in online searches without having to always pay for search engine placement. Below are some quick stats which help to explain some of the benefits of ranking organically:
~ Getting ranked number one makes all the difference. 42% of searchers click on the top-ranking listing. 8% click the second-ranking. The CTR continues to drop from there.
~ 77% of searchers will select organic over a paid listing in the Google search engine results. Furthermore, when searching, 67% select organic search when buying a product.
~ 75% of users do not scroll past the first page of search engine results.
When working on organic search engine optimization campaigns, half the battle is obtaining rankings and the other half the battle is maintaining them. Try to think of it from the other angle as well, constantly paying for ads can get quite expensive. Once your website begins to rank naturally, it’s placement in the top part of the organic search results will increase click-through-rates to your site and increase the validity of your business in the eyes of your target audience.
Running a Local Search Engine Optimization Campaign
In a previous update, Google began ranking local businesses in a separate category on their first page results. This move was made in an effort to make search engine results more relevant to its users. As a result of this change, when user enter a service-related search query, they are given the opportunity to connect with relevant businesses in the industry at a faster rate. With the correct search engine optimization campaign, your business could be one of the many who are being contacted by prospective customers who are ready to buy.
The search engine optimization experts at James Tobias Creative help to improve your local SEO rankings in the “local map results” section of the SERPs by helping you with optimized content and citations. In an effort to first increase then maintain your local exposure, we usually work with understanding and setting up the local search optimization in an initial set up than work to boost your rankings within the local area.
A combination of both on-page SEO and off-page SEO will help your business create a digital footprint and get your business found. Learn more about the process by contacting us.